Bringing the local market to your fingertips
Pheriwala Shop exists to give every street seller and small business a fair chance to thrive in the digital economy.
From the streets to the screen
Pheriwala — the Bengali word for a street hawker — represents the heartbeat of India's local commerce. For generations, these sellers have served their communities with fresh produce, handmade goods, and daily essentials. Yet they've been left behind by the digital revolution.
We started Pheriwala Shop in 2023 with a simple idea: give local sellers the tools to sell online without losing the personal touch that makes them special. Today, over 1,200 sellers across the city use our platform to reach customers far beyond their street corners.
Khasra number 388 kelahi Ghazipur, India
Mission, Vision & Values
Our Mission
To empower every local seller with the technology, reach, and support they need to build a sustainable online business — while keeping commerce human.
Our Vision
A future where the street seller and the e-commerce giant stand on the same digital shelf, and customers choose local because it's easy, trusted, and rewarding.
Our Values
Fairness to sellers. Transparency with customers. Dignity in every transaction. We measure success by the livelihoods we improve, not just the orders we process.
Milestones we're proud of
The idea is born
Founded in Kolkata with a mission to bring street sellers online.
First 100 sellers
Onboarded our first 100 seller partners across three local markets.
50,000 products live
Crossed 50,000 live product listings and 80,000 satisfied customers.
City-wide expansion
Expanded hyperlocal delivery across the entire city with 30-minute average delivery.
Be part of the local commerce revolution
Whether you're a seller ready to sell online or a shopper who believes in supporting local, there's a place for you at Pheriwala Shop.